One Standard, No Exceptions

WIN
MONDAY®

The Weekly Habit of Business Athletes
A man and a woman wearing black 'WIN MONDAY' t-shirts are working at a table with a laptop and tablet, with a 'WIN MONDAY' book and notebook in front of them, against a city skyline at sunset.
Next Monday is in
05
:
05
:
05
:
05
Days
Hours
Minutes
Seconds
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Man split down the middle: left half dressed in a business suit in an office environment, right half in a green football uniform holding a football in a stadium.
ARE YOU A
BUSINESS ATHLETE?
The high performer who prepares for work and life like a pro athlete.
Puts in the work, drives results, and is obsessed with getting 1% better EVERY DAY.
  • Takes consistent action to build momentum.
  • Competes against last week & future potential.
  • Believes in ‘no zeros on the scoreboard.’
  • Monday is your SEPARATION SEASON.
  • You Are Your Habits.
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Split image of a woman showing two roles: on the left, she wears business attire in an office setting holding a laptop; on the right, she is dressed in a green basketball uniform holding a basketball on a basketball court with scoreboard showing 10:00 and 24 seconds.
Are you a team of business athletes?
A high-performing team that gets everybody running the same play, every week. Fueled by momentum, growth, and collective success. One team. One mission.
  • Aligned priorities every Monday.
  • Results are achieved through performance, not meetings.
  • One scoreboard the whole team can see.
  • Nobody wastes a Monday.
  • What is produced is what gets measured.
The 52 Week Playbook for Business Athletes
LAUNCHING JANUARY 1
ALL 2027 KEYNOTE PARTNERS WILL
RECEIVE 100 COPIES
WIN MONDAY
WIN THE WEEK MONTH YEAR
Build the weekly habit and the wins never stop.
ARE YOU WastiNG OR WinnING monday?

76

%
of people don’t look forward to Monday, and as a result waste 2 ½ months a year

98

%
of people that do something meaningful on a Monday have momentum the entire week

THE BUSINESS ATHLETE THAT

STARTED THE MOVEMENT

AND IS NOW ON A MISSION TO SCALE THE PLAYBOOK
  • NFL & NBA Chief Sales Officer
  • 2x Bestselling Author
  • Award-winning Speaker Trusted by 500+ Organizations
  • Success Magazine’s top thought leader that gets RESULTS
Man in a blazer and dark pants speaking on stage at a conference with a large screen behind him displaying another man wearing a 'WIN MONDAY' t-shirt and the text 'WIN. CELEBRATE. DO IT AGAIN.' Audience members are seated and watching the presentation.
WIN MONDAY®
Green double quotation mark symbol.
WIN MONDAY is made for the SEPARATORS. Obsessed with getting 1% better every day.
WIN MONDAY Founder and CEO, Paul Epstein
A man in a suit jacket and sneakers is speaking on stage before an audience, gesturing with his hands, with a large close-up projected showing part of the word 'um'.Smiling man wearing a textured blue blazer over a white shirt with blue buttons, clasping his hands in front of him with a black wristwatch on his left wrist.
HOW WIN MONDAY HELPS ORGANIZATIONS SEPARATE
This is what’s possible when you play a 12-month game while your competition plays a 9 ½ month game.
WASTE MONDAY
Red pause symbol with two vertical bars inside a red circle.
Every Week STARTS WITH HESITATION & PARALYSIS
Red abstract line art with curved lines forming a loose, flowing shape.
Red icon of a broken electrical plug with two separated prongs and connection lines radiating outward.
SILOED COMMUNICATION, MISALIGNED TEAMS
Red abstract line art with curved lines forming a loose, flowing shape.
Red shield outline with a red X centered inside, symbolizing protection failure or error.
CHANGE IS FEARED & REJECTED
Red abstract line art with curved lines forming a loose, flowing shape.
Red zigzag arrow pointing downward to the right, symbolizing a decrease or decline.
MOMENTUM & GROWTH ARE STALLED & STAGNANT
Red abstract line art with curved lines forming a loose, flowing shape.
Red share icon with three connected hollow circles forming a V shape.
BEST PRACTICES ARE NOT SHARED OR SCALED
Red abstract line art with curved lines forming a loose, flowing shape.
Icon of a red ascending bar chart with three vertical bars of increasing height from left to right, representing growth or progress.
MEDIOCRITY & AVERAGE ARE ACCEPTED
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Red user icon with a red cross mark to the right, indicating a user removal or deletion.
VICTIM MINDSET, NO OWNERSHIP
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Red shuffle icon with two arrows diverging to the right, symbolizing random or mixed order.
RANDOM & INCONSISTENT RESULTS
VS
WIN MONDAY
Every Week Starts With Decisive Action
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Full Alignment: One Team, One Mission
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Navigate Change With Confidence
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Unstoppable
Momentum & Growth
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Playbook of Success That Scales
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Winning &
Championship Mindset
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Standards OF Excellence & Ownership
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Predictable & Repeatable Results
Keynotes and workshops that turn your team and company into business athletes.
trusted by:
THE WIN MONDAY TOUR.
Public events for business athletes. Register for the Dallas, TX waitlist.
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Map of the United States showing a green route connecting major cities: Seattle, San Francisco, Los Angeles, Denver, Dallas, New Orleans, Miami, New York, and Boston. The route forms a rough loop covering the West Coast, Midwest, and East Coast. A location pin highlights Dallas, and a graphic of a vehicle with 'WIN MONDAY' is placed near Dallas on the route.
Own the Identity
Gear and products that create the business athlete identity.
Man and woman walking in industrial corridor wearing black athletic outfits with 'WIN MONDAY' logo; man carries black duffel bag and woman adjusts black cap.
For
individuals
Six team members gathered around a table in a meeting, all wearing black 'WIN MONDAY' t-shirts, engaged in discussion with laptops, papers, and notebooks.
FOR
TEAMS
CO-BRANDING AND
PARTNERSHIPS
Two brands are better than one. Let's explore what's possible.
Text logo reading WIN MONDAY with the letter N stylized as a check mark.
We’re ready to meet you at the 50.
Next Monday is in
05
:
05
:
05
:
05
Days
Hours
Minutes
Seconds
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.