the book

ONE HABIT. 52 PLAYS. EVERY MONDAY.

A PLAYBOOK FOR BUSINESS ATHLETEs.

Launching January 1, 2027
Book titled 'Win Monday' by Paul Epstein, featuring a weekly habit tracker on the cover, placed on a desk with a laptop, a black mug with the book's title, and a phone displaying a progress app screen, with a blurred background showing words: Discipline, Focus, Progress, A Better Monday.
WHO IT'S FOR
Woman wearing a white 'Win Monday' t-shirt writing in a notebook at a desk with a laptop, with a city skyline and sunset through large windows.
FOR BUSINESS ATHLETES
WIN MONDAY TO ACHIEVE WORK-LIFE SUCCESS.
Build a personal habit system that helps you show up with intention, prioritize what matters most, and create consistent growth and results in every area of your life.
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A group of five people wearing black shirts with 'WIN MONDAY' logo having a meeting around a table in a modern office with sunset light coming through large windows and a screen displaying the 'WIN MONDAY' logo on the wall.
FOR TEAMS
ALIGN. EXECUTE. WIN TOGETHER.
Use proven plays to create alignment, strengthen communication, elevate leadership, and turn every Monday into your team's competitive advantage.
The Playbook for Business Athletes and championship teams
LAUNCHING JANUARY 1
ALL 2027 KEYNOTE PARTNERS WILL
RECEIVE 100 COPIES
WHAT'S INSIDE
Simple sports strategy diagram with white circles and X marks connected by a dotted curved line and a solid arrow indicating movement.
52 WEEKLY PLAYS
One focused play for every week of the year to help you start strong and build unstoppable momentum.
Three curved white arrows forming a continuous clockwise cycle.
HABIT FRAMEWORK
Stack wins to measure your growth and get 1% better everyday.
Icon of three people in front of a presentation board with a star symbol on it, representing a team or group achievement.
TEAM APPLICATIONS
The playbook brings WIN MONDAY into your team's performance system to align, communicate, lead, and win together.
A LOOK INSIDE
Two-page spread from a playbook titled 'Growth: The Eternal Payoff of Winning Monday.' The left page explains growth as always moving up and to the right, with a jagged upward green arrow graph illustration and a quote: 'Growth is guaranteed to those who win Monday.' The right page details misconceptions about growth, emphasizing momentum, and features a teal box stating '80% of organizations say fostering a growth mindset in employees increases profits and business performance.' A 'Win Monday' cycle diagram connects Commitment, Weekly Play, Momentum, Habit, and Growth. The bottom spread shows a customizable growth journey form with categories like Mindset, Financial, and Relationships, and instructions for establishing growth areas.Green double quotation mark symbol.
WIN MONDAY is made for the SEPARATORS. Obsessed with getting 1% better every day.
98% who win Monday carry momentum all week
Get My First Play
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Problems Create Opportunity

76

%

2.5

98

%

86

%
Source: "WIN MONDAY original research. 50,000 person survey."
Green double quotation mark symbol.
You can play a 9 1/2 month game. Or a 12 month game. The only difference is whether you waste Monday or win it.
WIN MONDAY
WIN THE WEEK MONTH YEAR
Build the weekly habit and the wins never stop.
BEYOND THE BOOK
Business Athlete Toolkit
Track your weekly plays and build a performance habit to stay accountable all year.
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EVENTS
Motivate and inspire your team for sustainable behavior change. ROI begins the following Monday.
Meet the Authors
Smiling man with short dark hair wearing a textured dark blue blazer and white shirt, posing with hands in pockets.
PAUL EPSTEIN · WIN MONDAY Founder & CEO
  • Former NFL, NBA, and Super Bowl Chief Sales Officer; Founder, San Francisco 49ers Leadership University
  • Globally renowned keynote speaker on the high-performance habit of Winning Monday
  • 2x bestselling author, featured on ESPN, NBC, and USA Today
  • SUCCESS magazine awarded as a top thought leader that gets results
Our CHIEF EVANGELIST, Paul spent 15 years in pro sports boardrooms leading record-breaking revenue teams in the NFL and NBA.  Known as a “fixer” for revenue growth and leadership habits, his WIN MONDAY®  playbook has now scaled to championship cultures in 50+ industries.
Black cursive signature spelling the name 'Paul' on a white background.
Smiling man with curly brown hair and beard wearing a navy blue suit jacket over a white button-up shirt, standing with hands in pockets.
AARON RABY, WIN MONDAY COO
  • Trained 50,000+ business athletes across 100+ organizations
  • Led talent, training, and learning development at multiple Best Places to Work
  • Partnered with CEOs and high-performance teams on talent and culture strategy
  • Co-author of the 52-week playbook, WIN MONDAY. Literally wrote all the plays!
Paul calls him "the HOW Guy", Aaron spent 20+ years across eight industries, domestic and international, leading talent and performance for Fortune 500 brands and high-growth organizations. He now curates all WIN MONDAY® playbooks and programs, custom-built for business athletes and championship cultures worldwide.
The word 'Aaron' written in black cursive script on a white background.
PUT THE PLAYBOOK IN EVERY HAND.
Bulk orders for departments, organizations, and company-wide events.
Man wearing a gray T-shirt with a red cartoon dinosaur lying down above the word 'mondays' in black letters, making a humorous face.
THIS IS WHAT MICKEY MOUSE THINKS OF MONDAYS.
"I bought this shirt at the happiest place on earth. Turns out it's how most people feel about the most dreaded and reactive day of the week.

I totally get it. As somebody that early in my career wasted more Mondays than I can count, my life changed when I learned the true cost.  Wasting Monday wastes 20% of the week, do that for an entire year, and you waste 2 1/2 months.  That pivotal point when I was called out as somebody that wastes Mondays changed my life forever.  
We all have the same decision to make.  Keep wasting Monday...or start winning it.
I still do not win every Monday, but I commit to rebounding and still winning every week.
What got me over the hump was thinking about it like the gym. It's about identity and habits, not willpower.  It's about commitment, not motivation.
Commitment begins when motivation ends.

Sometimes it sucks to go to the gym. But you committed, so you go anyway. Then you crush it, and you never regret it. That is exactly how winning Monday works.

It requires no superpower. It just requires no zeros on the scoreboard.
Do one meaningful thing every Monday and you'll win the week. Repeat it 52 times and you win the year. At work, with your team, in your health, in your relationships, and beyond.

We all want a winning life. This is the weekly habit that earns it.

Let's go win, one Monday at a time."
Black cursive signature spelling the name 'Paul' on a white background.
P.S. Aaron agrees.